![]() Current recommendation engine use-cases at Amazon, Netflex, BestBuy, and others.Basic terminology / approaches / algorithms of recommendation engines.Common benefits of recommendation systems (with examples).This article breaks down the insights that non-technical managers and execs should understand about the business applications of recommendation systems, including: Recommendation systems (often called “recommendation engines”) have the potential to change the way websites communicate with users and to allow companies to maximize their ROI based on the information they can gather on each customer’s preferences and purchases. Use cases of recommendation systems have been expanding rapidly across many aspects of eCommerce and online media over the last 4-5 years, and we expect this trend to continue. An increasing number of online companies are utilizing recommendation systems to increase user interaction and enrich shopping potential. ![]()
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December 2022
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